Home Breadcrumb Tag: long form

Tag: long form

Can collaboration in content collapse already?

Collaboration in content is still hard, disjointed and not very scientific. An ideal scenario would balance the art and science of content, supporting the creative to nestle out the best work. Too much content is unseen, unconsumed and has the…

Ben Young
Ben Young
March 26, 2021

Should we be optimistic about technology?

The role technology is playing in our lives is ever more present and top of mind. This piece explores optimism around technology, how the bad stuff is wired into us, economic freedom and how do we keep it in check.

Ben Young
Ben Young
March 17, 2021

The economics of attention

This piece highlights the economics of attention across consumer media. This is curious for a few reasons, understanding what we as consumers get for free and what that’s worth, what consumers are willing to pay for content, the potential for…

Ben Young
Ben Young
March 17, 2021

The first time apple built a search engine

Speculation has arisen again about the prospect of Apple launching a search engine. In July Apple updated its Applebot docs and the bot has since been observed crawling the internet more aggressively. So is now the…

Ben Young
Ben Young
March 17, 2021

The shift in thinking: Content is back

The internet zigs & zags, it always does, between two paradigms. Winning through technical innovation or winning through creative innovation. When you’re first to a platform just playing there you can win, as it matures you’ve got to get creative…

Ben Young
Ben Young
February 28, 2014

Subscribe to our Weekly Newsletter

Join us every Friday for the latest content, advertsing and industry insights.