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Tag: insights

Edition #280 Brand Balance Sheets, 5/8

One big thing As we transition to the new normal, those brands that are spending, are starting to invest in marketing assets. Assets like app installs, newsletter subscribers, upper-funnel audience, training, webinar attendance. “The roughly $40 billion…

Ben Young
Ben Young
May 8, 2020

This Week in Native Ads 4/3

Recapping an internal note we sent to clients this week. We’ve put up a page covering Covid-19 and impact on marketing, media and content. We’re updating it daily. We continue to offer Nudge to the community,…

Ben Young
Ben Young
April 3, 2020

Data driven insights

We all love a good insight, those magic moments which help you dramatically improve or understand what’s going on in the market. Typically these were research-based, through surveys and panels. But increasingly data collection is now providing real-time insights…

Ben Young
Ben Young
January 17, 2020

The State of Content

Welcome! As digital marketing is constantly evolving, branded content is gaining popularity. Branded content has 69% unaided awareness and 51% persuasion according to Marketing Land. Business Wire found that Consumers who trust premium publishers is relatively high, while only 36%…

Jessica Toib
Jessica Toib
February 12, 2020

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