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Tag: IAB

See the latest mentions, announcements, research and insights from the IAB – as it relates to content, emerging media and marketing.

This Week in Native Ads 2/15

One big thing Lots of deals happening, acquisitions big and small. Two years ago we were noting the lack of deals, now we’re seeing a flurry of activity. I had a great chat with a journalist this week, who was asking, at this point – how does a brand justify not doing content? Would love to hear from readers what they think or have heard. Notable stories this week Facebook’s share of ad revenue… Continue reading

Ben Young
Ben Young
February 15, 2019

Native Advertising Conferences 2016

Advertisers, publishers, and agencies are adjusting their strategies to keep up with the development of native advertising. They are experimenting with new tactics to fit into the digital marketing world. As native advertising is growing conferences are good opportunities to take part of the expertise from leaders in the industry, willing to inspire and share their knowledge. Conferences also give attendees a great chance to network, brainstorm, and share experiences with others.   Native advertising conferences to keep in mind… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
March 3, 2016