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Nudge, a book, a theory and an entrepreneur walked into a bar
Nudge is commonly thought of, as the behavioral economics book. Or ‘nudging’ consumers along. The third pillar (amongst marketers) is us, Nudge, the software company. So what is Nudge? Nudge is the act of prodding someone, to pay attention to something else. Nudge is a popular book of the same name, getting into behavioral theory, more on Nudge theory here. Nudge is a software company, that creates marketing software that gives data and insights to Nudge your marketing… Continue reading
