This Week in Native Ads

This Week in Native Ads 03/25

Campaign of the Week: Wakayama – Make it Happen Source: The Atlantic Why we like it: Interactive and artfully put together, this custom feature in CNN tells a great narrative as to why you should visit Wakayama. It includes multiple content types and invites you to the best that Japan has to offer. Quote of the […] Read More

by , March 24, 2016

Strategy & Tactics

Journalism in the Age of Branded Content and Vice Versa

As a student of the BIC masters program of Branding and Integrated Communications, I got a chance to participate in today’s native ad conference at The CUNY Grad School of Journalism. The conference was named “Journalism in the Age of Branded Content…and Vice Versa.” and was part of a collaboration between BIC, a graduate program at […] Read More

by , March 11, 2016

Strategy & Tactics

How you can improve and succeed with Mobile Marketing

Mobile is a fantastic platform for marketers to connect with their selected target audience, if utilized properly. When a customer is using a smartphone and is ready to shop on your site, make sure it’s a smooth process. If the website isn’t optimized for a mobile platform, the customer has to go through an annoying […] Read More

by , March 11, 2014

Strategy & Tactics

Three big trends in digital advertising

Hey! Unfortunately we couldn’t make it to Digiday this time around, but we’ll make sure to let you in on some great stuff regarding the event, such as things you can do around the venue and places you definitely shouldn’t miss out on while you’re in La Quinta, Palm Springs. We’ll also write about exciting topics […] Read More

by , February 20, 2014