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Tag: content measurement metrics

How to track marketing metrics

This is a little bit of an oxymoron, your provider of marketing metrics should do the tracking for you too. But how you track your marketing metrics is often by installing some additional code snippet, that enables the metrics provider…

Ben Young
Ben Young
January 17, 2020

A guide to content measurement

There are a lot of posts covering content ROI and measurement. But most are outdated 🙁 and aren’t relevant. So I thought I’d give it a jam – and share my lens on it. I’ve been a content…

Ben Young
Ben Young
July 19, 2019

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