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Tag: content measurement metrics

how to measure
how to measure
Analytics, How To

How to track marketing metrics

Marketing metrics are tracked and measured by your marketing analytics software. To track the metrics, you need to install the code provided by your marketing analytics partner. Some metrics may need additional configuration, for example tracking conversions, or engagement rates. Which may need defining with additional o’clock actions. Once you have installed the code, you will need to QA it to make sure it is tracking correctly. Then after a few hours, you should be able to log in and… Continue reading

Ben Young
Ben Young
January 17, 2020
The Nudge Dashboard
The Nudge Dashboard
Analytics

Nudge, a content marketing analytics & attribution dashboard

Nudge at its core is a marketing analytics platform to give you more visibility into what is performing. Because content has become the cornerstones or backbone of marketing today, that is where we have focused. And each year it continues to change. As we do too. As company or culture, we are very pragmatic, work within the constraints we as marketers have, to help deliver the best clarity. Then leverage technology to generate smarter insights. An example is our Insights… Continue reading

Ben Young
Ben Young
December 11, 2019