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Tag: content marketing roi

How to measure content marketing ROI

Content marketing creates tangible outputs for your business, it helps engage existing and future customers and leaves them changed, such that they are informed, educated or entertained. And are now more aware of your offering. To measure the return on…

Ben Young
Ben Young
January 17, 2020

How to measure content marketing success

Success! How do we measure content marketing success? Success in content marketing means successful delivery against our organizations’ objectives. This should be clear and discrete. Did we deliver on that or not? That helps for around the board…

Ben Young
Ben Young
January 17, 2020

Guide to influencer content marketing

An introduction to influencer marketing Influencer marketing is using amateur, semi-professional or professional content creators who have built their own audience of influence to help drive your marketing objectives. The fact that it spans such a range of ‘influence’ can…

Gustaf Stenlund
Gustaf Stenlund
January 10, 2020

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