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Tag: content benchmarks

Strategy

Guide to Content Retargeting

Content retargeting is serving content ads to people who have already read your content. It’s a new tool in the content marketers toolkit and allows you to manage your content funnel more effectively. Matching content to the buyers journey. For example: Someone reads your thought leadership piece. You then retarget a summary of your industry research. For those that read that research you retarget some of your latest case studies or customer interviews. The intention being to shift someone closer to being… Continue reading

Ben Young
Ben Young
March 10, 2023
how to measure
how to measure
How To

How to measure earned media

This one is harder, how can you measure earning media and its impact? There are a suite of tools available for measuring press mentions. Because of the separation of church and state, that is the division between commercial arms and journalist arms in publishers. The data has to be from third parties or inferred using other signals. Often the number of social shares is a signal, to go if this media coverage was effective it should have generated some shares. Continue reading

Ben Young
Ben Young
January 17, 2020
native benchmark dashboard
native benchmark dashboard
Strategy

How You’re Flying Blind Without Benchmarks

As a marketer, it’s so easy to find yourself in a situation where looking at performance metrics just turn into a bunch of meaningless numbers. And even if your metrics tell you how you’re performing compared to previous weeks/months/years, you still don’t know what you should be able to achieve within your industry and/or vertical. Without a bigger picture you’re in danger of riding into battle with your competition, blindfolded.   Speak to a member of the… Continue reading

Gustaf Stenlund
Gustaf Stenlund
January 26, 2017