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Tag: brand awareness

How to measure brand awareness

The simplest easiest way is to survey your intended audience. To establish if they know of your brand. This could be prompted or unprompted. For example which of these car brands do you recognize? Or what car brands…

Ben Young
Ben Young
January 17, 2020

How to Measure Brand Awareness

You’re here as you want to find out more about how to measure brand awareness and the associated metrics. Brand Awareness is: the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of…

Ben Young
Ben Young
February 19, 2016

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