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The simplest easiest way is to survey your intended audience. To establish if they know of your brand. This could be prompted or unprompted. For example which of these car brands do you recognize? Or what car brands do you know? Doing this pre and post-marketing and advertising activity or engagement from your clients will help establish – how your work has driven brand awareness. Continue reading
Nudge at its core is a marketing analytics platform to give you more visibility into what is performing. Because content has become the cornerstones or backbone of marketing today, that is where we have focused. And each year it continues to change. As we do too. As company or culture, we are very pragmatic, work within the constraints we as marketers have, to help deliver the best clarity. Then leverage technology to generate smarter insights. An example is our Insights… Continue reading
You’re here as you want to find out more about how to measure brand awareness and the associated metrics. Brand Awareness is: the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.” Source: Wikipedia The intent of using this is to understand a baseline level of awareness of your brand and then a post exposure awareness to identify how effective a communications and marketing campaign… Continue reading
