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A quick ask, Gustaf on his team is looking for marketers to provide feedback on a new initiative. If you would like to be involved, in exchange for a treat on us, let me know. Just asking for 30 minutes of your time – over a screen share. One big thing Last week I wondered – when or IF we would mention the Corona Virus in the newsletter. This is the week I guess and we have a couple… Continue reading
Craig Aron is a venture-backed Startup Operator and Business Development Executive with over fifteen years of digital experience in a variety of capacities, with a deep understanding of the digital advertising, media, and technology ecosystem. Craig oversees Bidtellectโs strategic partnerships, supply/inventory partnerships, platform solutions, and general business development and GTM strategy. In this interview, we cover: The biggest changes in the supply chain since Craig first started his… Continue reading
What is a native ad platform? A platform is a group of technologies from which applications, processes, and technologies are developed. An online marketing platform is an integrated web-based platform where advertisers and publishers buy and sell advertising space. Behind these platforms, there are companies providing possibilities for online marketing. Online marketing platforms that are specialized in native advertising are called “native ad platforms”. These platforms enable marketers to access specialized or multiple native advertising channels. … Continue reading
