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Tag: best native ads

a 2021 guide to native, branded, sponsored and influencer content
a 2021 guide to native, branded, sponsored and influencer content

Guide to native advertising/sponsored content/influencer content/paid/branded content 2021

What is native advertising / sponsored content / influencer content / paid content / custom content / branded content / native content? You get the point; there are a lot of terms to describe, what can easily be put into a few baskets. The first is branded content – this is any content created for a brand by a third party, to live on their site. The key variables here are 1) a third party hosting the content. 2) disclosure. Continue reading

Ben Young
Ben Young
November 11, 2019
An interview with Variety’s Content Studio
An interview with Variety’s Content Studio

How Variety’s Content Studio Created Exceptional Valentine’s Day Content

  It’s Valentine’s Day and what better way to celebrate the fact than with some top notch content by a leading content studio?   Last year, Variety’s talented in-house content team produced an exceptional campaign together with Focus Features called “The Marriage that Changed the World”. The objective was to raise awareness, engage the film voting audience and collect as many awards nominations & wins for Focus Features’ film, “Loving”.   Native content gave… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 13, 2018
The New Math of Sustainable Investing by The Atlantic for Morgan Stanley
The New Math of Sustainable Investing by The Atlantic for Morgan Stanley

The Best of the Best Native Ads 2015

It’s been a big year for native advertising and the content which drives the industry. Each week we feature a campaign of the week, so we thought we’d end the year with a summary of the best of the best we’ve seen. Visit Intel by Nudge, a platform which has all of the world’s branded content organized in one place. Most Creative: Cocainenomics by WSJ for Netflix Netflix & WSJ smashed it out of the… Continue reading

Ben Young
Ben Young
December 17, 2015

The Best Native Advertising Examples

You’re looking for the best native advertising examples, under the IAB native ad guidelines, there are six main types: Infeed units, ads designed to fit in the flow of content, i.e. Facebook promoted post. Paid search units, ads designed to look similar to search results, i.e. Google Adwords. Recommendation units, ads that look like content links under an article, i.e. OutBrain. Promoted listings, ads (often on ecommerce sites) with promoted views. In-Ad, hard to describe. Custom/Can’t be contained, custom ads… Continue reading

Ben Young
Ben Young
January 25, 2015