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Tag: b2b native ads

a 2021 guide to native, branded, sponsored and influencer content
a 2021 guide to native, branded, sponsored and influencer content

Guide to native advertising/sponsored content/influencer content/paid/branded content 2021

What is native advertising / sponsored content / influencer content / paid content / custom content / branded content / native content? You get the point; there are a lot of terms to describe, what can easily be put into a few baskets. The first is branded content – this is any content created for a brand by a third party, to live on their site. The key variables here are 1) a third party hosting the content. 2) disclosure. Continue reading

Ben Young
Ben Young
November 11, 2019
Verizon Media CEO, K. Guru Gowrappan
Verizon Media CEO, K. Guru Gowrappan

This Week in Native Ads 4/26

It’s Jess taking over for Ben while he’s away in New Zealand! I’m the Brand and Sales Associate here at Nudge. You’ve probably heard from me in your inbox once (or a couple of times) before. When I’m not trying to tell you about the benefits of implementing Nudge, I’m thinking about my relationship with technology … read my latest thought piece here. Here are the stories that caught my attention this… Continue reading

Jessica Toib
Jessica Toib
April 26, 2019
google-chrome-tough-spot-content-2019
google-chrome-tough-spot-content-2019

This Week in Native Ads 4/5

One big thing Google is in a difficult place with Chrome, Safari has ITP (privacy protection), as does Firefox and if they don’t level set, they risk losing market share. Such a change would threaten a lot of ad tech, especially anything that relies on third party cookies. AdWeek has a piece on how they’re between a rock and hard place, and AdExchanger digs in to what it could look like. Continue reading

Ben Young
Ben Young
April 5, 2019
Joe Lazauskas, Head of Content Strategy at Contently
Joe Lazauskas, Head of Content Strategy at Contently

Interviewing Joe Lazauskas, Head of Content Strategy, Executive Editor at Contently

  Joe Lazauskas is the Head of Content Strategy at Contently. Joe is also a best-selling author with his book The Storytelling Edge: How to Transform Your Business and a regular keynote speaker at several major industry conferences.   In this interview, we cover: Joe’s creative process. How to produce quality content at scale. How writing a book changed Joe’s approach to creating content. What Joe’s day… Continue reading

Gustaf Stenlund
Gustaf Stenlund
December 3, 2018

The Best Native Advertising Examples

You’re looking for the best native advertising examples, under the IAB native ad guidelines, there are six main types: Infeed units, ads designed to fit in the flow of content, i.e. Facebook promoted post. Paid search units, ads designed to look similar to search results, i.e. Google Adwords. Recommendation units, ads that look like content links under an article, i.e. OutBrain. Promoted listings, ads (often on ecommerce sites) with promoted views. In-Ad, hard to describe. Custom/Can’t be contained, custom ads… Continue reading

Ben Young
Ben Young
January 25, 2015