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Tag: advertising

The economics of attention

This piece highlights the economics of attention across consumer media. This is curious for a few reasons, understanding what we as consumers get for free and what that’s worth, what consumers are willing to pay for content, the potential for…

Ben Young
Ben Young
March 17, 2021

An interview with marketing whizz, David Berkowitz

David Berkowitz has extensive experience on both the brand and the sell side, having worked at organizations such as eMarketer, 360i, Sysomos and Story Hunter. Today, David’s consulting through his Serial Marketer practice, helping agencies, media companies, and tech…

Gustaf Stenlund
Gustaf Stenlund
April 8, 2019

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