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One big thing I’ve been thinking about Barbell strategy this week. When people invest short term and long term. Or a big consumer media company partners with a tiny company. Or the mix between high and low risk assets. It seems in a digital world, the middle is being squeezed out. If it’s sizable, it becomes a portfolio item in a bigger company. Otherwise its small and niche. As it relates to readers, it seems… Continue reading
It’s Jess taking over for Ben while he’s away in New Zealand! I’m the Brand and Sales Associate here at Nudge. You’ve probably heard from me in your inbox once (or a couple of times) before. When I’m not trying to tell you about the benefits of implementing Nudge, I’m thinking about my relationship with technology … read my latest thought piece here. Here are the stories that caught my attention this… Continue reading
Welcome to all new readers who have joined this past week and a big congrats to the the winners at the Native Institute Awards. One big thing Ari Paparo’s piece on How business models change incentives in marketing technology is spot on. (CPM, usage, percentage of speed, SAAS). It’s often an underlooked decision, how you buy technology impacts the buyer and seller and can mean your incentives are at… Continue reading
This week I spoke at AdTech Connect on where content meets advertising, how to make smart decisions from your data and shared our NZ to NY story. I’d love to speak at more events, let me know any you’d recommend. One big thing Consolidation in branded content is coming. From Lauren over at BI, I agree with this. Those that are slick are getting the lions share, then if they have a portfolio they… Continue reading
Craig Aron is a venture-backed Startup Operator and Business Development Executive with over fifteen years of digital experience in a variety of capacities, with a deep understanding of the digital advertising, media, and technology ecosystem. Craig oversees Bidtellect’s strategic partnerships, supply/inventory partnerships, platform solutions, and general business development and GTM strategy. In this interview, we cover: The biggest changes in the supply chain since Craig first started his… Continue reading
