|One big thing
Ralph Lauren launched their new fashion line in Roblox this week with digital only fashion items. As part of their virtual world ‘Winter Escape’.
Universes like Roblox are attractive to companies because they introduce younger users to their brands and give them a chance to see their marketing vision before graduating to real-world products. And traffic has been booming: VF Corp.’s Vans World in Roblox has had more than 50 million visits since its April launch. Nikeland, which Nike Inc. announced last month, has had more than 6 million visits. Fortune.
Financial analysts are all over this space and estimate it could reach $56b by 2030. If this is a big business in 9 years, it makes sense to start now.