Install a tool like Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
That’s the best place to start, measuring what you are doing, right now. Do a bit of an audit of all of your activities, and collect data on all of its performance. Consolidate that into a report. Then compare what you’ve learned, against your strategy and your current objectives, to get an idea, of how effective you are being against those.