High impact content is targeted and focused on a particular use case or topic to a narrowly defined audience. It is impactful because this focus enables you to speak really clearly to the prospect. Analytics helps to see how impactful it is, be looking at things like scroll, engagement and attention on the content.
To create high impact content, you need to:
- Define what the objective is
- Define the narrow audience
- What you want them to learn and to do
- What are the KPIs for this content?
Then you are in a good position, to go and create the content.