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How to analyze data

marketing data analysis
marketing data analysis
Ben Young
Ben Young
January 17, 2020

Interrogate the data, how was this data created? Is it clean?

Does the recording of the data reflect the intention for how you want to use the data.

Does it reflect the right date ranges?

See if you can find some comparable data, or benchmarks from older data. To help contextualize your data.

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