Ben Young
Ben Young
October 28, 2022

UTM parameters are not often used for SEO. It is better for websites to link directly to the content. You should make sure that UTM parameters aren’t in the canonical URL. As many browsers and analytics use that for other functions. Such as to check social preview images, to generate share URLs. There is a risk that you fragment your SEO between different unique URLs, whereas a canonical URL helps address this problem.



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