You have to start somewhere, and one place is to have your own side project. Create a website, or some content, and then spend some time analyzing it for yourself. This lets you try different tools, create reports how you like, and do analysis that you might not otherwise do. You’re the boss! So why not.
Then you could extend this, to friends side projects, offering them one time audits of their project. Or an ongoing report for a duration. This helps you build your marketing analytics chops and gives you some projects to put on your portfolio. Clients or employers want to see what sort of work you’ve done, tools you’ve used or are capable with, and the end outputs (if confidentiality allows). Which is where those side projects help.
This is part of our Guide to Marketing Analytics