Removing what is not necessary is the easiest way to make the budget go further. There is wasted spend in every budget, it is just a matter of finding it, stopping it and adjusting elsewhere. To get into that, you want to ensure you complete a measurement audit, to see how effective each part of your marketing budget is performing. From the top down.
This should then yield some areas that are not performing, which you can then reallocate. Often things like fraud, or low quality media, are things that have slipped into the spend. Or a mis-allocation between creative and distribution.
Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
Use these insights to find pockets of opportunity, where your team can focus, to push your budgets further.