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Bootstrapped SAAS companies often adopt content marketing to help grow their business. It is a great place to start, as it is close to the purchase, is very little to no cost to get started (other than internal resource) and it gives the SAAS business the opportunity to engage customers on relevant topics.
The direct to customer approach also means the company can pivot and adjust based on feedback. A vital element when they are early on and still figuring out the best way to reach and engage their prospective customers.
The other element of content marketing that is attractive is that it helps drive traffic organically and works 24/7 without incremental spend. A great piece of content, can drive leads for years afterwards. And the company can continue to create more content, to reach new audiences, and to grow the amount of leads & sign ups.
Analytics is an invaluable part of this equation, to find the right metrics which drive performance. And to act as a feedback loop on how effective the content is. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what theyโre paying attention to, where theyโre coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
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