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Growing your customer base, is every companies key objective. How can we add more customers, where can we find them, how can we deliver a good experience to them. And analytics is the key to unlocking growth in your customer base. It helps identify early pockets of new customers, that you can then go and grow. It then plays as a feedback loop on how those customers are engaging with your sales and marketing efforts.
Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.
Make sure that your analytics team are sufficiently resourced with the right tools and the right operating model, to bring new customer insights to the table. To bring opportunities from their auditing of the data, to show how experiments are performing, and where they recommend to adjust.
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