Ben Young
Ben Young
October 14, 2022

Learning programming is not required to measure marketing performance. In fact there are more and more no code solutions available.

You do however need to understand what a piece of javascript is, and how to add it to your site, or have an engineer/developer add it for you. In most cases its as simple as copy and paste. Or entering your account ID into a tag manager.

Upskilling on events, SQL and some javascript, will help in the long run. But it is not required in most use cases.