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Learning programming is not required to measure marketing performance. In fact there are more and more no code solutions available.
You do however need to understand what a piece of javascript is, and how to add it to your site, or have an engineer/developer add it for you. In most cases its as simple as copy and paste. Or entering your account ID into a tag manager.
Upskilling on events, SQL and some javascript, will help in the long run. But it is not required in most use cases.
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