Category: Native Advertising

Native Advertising

Entertainment Research Report

At Nudge we create research reports into Native content within all categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please drop me… Continue reading

Hollie-Blue Allum

September 25, 2015

Native Advertising

Alcohol Research Report

Each quarter Nudge looks into Native content within all categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please… Continue reading

Hollie-Blue Allum

September 10, 2015

Native Advertising

Travel Research Report

Each month Nudge looks into Native content within different categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please drop me a line… Continue reading

Hollie-Blue Allum

August 24, 2015

Native Advertising

How to sell native content

You’ve decided to include native content as part of your offering. Fantastic. But first, take a while to figure out the best way of selling your native content. We’ve put together some essential steps that will help you develop your product proposition.  Understand your product Before you start selling native content campaigns, you need to make sure that your offering is clear. If you’re a tech site that has high engagement… Continue reading

Hollie-Blue Allum

August 18, 2015

Native Advertising

Native Content: Sponsored Content Hubs

Native Content at it’s very heart is about fitting within a publishers style of content for a seamless user experience that allows brands to engage with the publishers audience. We’ve all seen great examples of true native content; NY Times for Netflix, BuzzFeed for BMW i3 and more. Why do these work so well? Because they combine a brand message with an editorial standpoint from a publisher that readers appreciate. To help explain why these work so well lets take a… Continue reading

Hollie-Blue Allum

August 5, 2015

Native Advertising

Native Content – Auto Category

Each month Nudge will be looking into Native content within different categories to find out which performs the best. It will be a chance to see what others are doing within your category and take learnings for your next campaign. To kick off this series we’ll be starting with the Automotive Category. There’s a lot of material here to review so we’ve focused on campaigns that range across different types of content and audience targeting. For reviewing all content we’ve… Continue reading

Hollie-Blue Allum

June 26, 2015

Native Advertising

How do you separate out the value of the publisher and the value of the content?

When dealing with paid content, a big question is, what am I getting for my money? This often distills into two components 1) The value of the publishers audience. 2) The value of the content produced. Nudge measures native ad content day in/day out, so we are often having this conversation. We also see how different content performs on the same publisher and sometimes how the same content performs across different publishers. Here are some of the learnings. How to… Continue reading

Ben Young

May 5, 2015

Native Advertising

What is native ad content?

Native ad content is the term used to describe paid content, that has either been placed or produced by a publisher on their website or application. The criteria making it native is that: It is designed to fit in with the publisher Created or curated fort he audience On an external website Other terms sometimes used interchangeably are sponsored post, paid content, advertorial, branded content. Continue reading

Ben Young

April 14, 2015

Native Advertising

The Best Native Advertising Examples

You’re looking for the best native advertising examples, under the IAB native ad guidelines, there are six main types: Infeed units, ads designed to fit in the flow of content, i.e. Facebook promoted post. Paid search units, ads designed to look similar to search results, i.e. Google Adwords. Recommendation units, ads that look like content links under an article, i.e. OutBrain. Promoted listings, ads (often on ecommerce sites) with promoted views. In-Ad, hard to describe. Custom/Can’t be contained, custom ads… Continue reading

Ben Young

January 25, 2015

Native Advertising

Best practices for placing native ad content

In this post we share a few insights we get by providing analytics for native ad content.  Keep in mind this is a nascent industry so standards are still being developed but this is a place to start. Evaluate the technology stack You want to check for a few things: On your native ad content, how long do you get this space for? Also are other advertisers going to get to bid on ad space on it? We see too… Continue reading

Ben Young

November 11, 2014