Edition #425 An ode to the website, branded content trust, we’re on a podcast – and more. This week AdExchanger shared the conversation I had with James Hercher, on rugby, analytics & more. Would love your feedback and thoughts. I’ve been having a few chats with various search marketers the last month or so, which prompted me to revisit our search data, and overlay it with our scroll data. In many instances, of our top ranking content,… Continue reading
Edition #424 On AI as glue, Apple on hard work & brandguard API. This week we extended an invite to ex Nudge member Gustaf Stenlund. Now head of marketing at Scriptrunner, he has a riff on how AI & integration has the opportunity to improve our work. Gustaf here, I’m filling in for Ben this week. At Scriptrunner we build products that revolve around three key pillars: automation, integration, and customisation. Recently I’ve observed that, while… Continue reading
Edition #423 Meta says yes to Ketamine, AI executive order – and would you pay $37/month for your fav social network? If you’re seeing this note for the first time, my apologies there was a snafu where people who signed up to the newsletter, weren’t receiving it! We fixed that. But so please enjoy. Meta is leaner and earning more money from ads, having neutralized any loss by a switch in consumption to Reels. From earnings… Continue reading
Edition #422 LinkedIn influencers, the separation of social media content & content marketing & meta shares metaverse use cases. If you’re seeing this note for the first time, my apologies there was a snafu, where people who signed up to the newsletter, weren’t receiving it! We fixed that. But so please enjoy. With earnings announcements this weeks note has a lot of datapoints of note & stories. I’m going to table some of the chat on them till… Continue reading
Edition #421 Do we have limited attention buckets? What a ‘mature’ Substack looks like and Stackoverflow hit by AI. Netflix price increases coming again, and I don’t think this is a problem for Netflix, their premium plan is coming up a little and their ad tier. The standard package remains the same. I think this is a problem for other streamers, whereby someone goes, oh, maybe we should cancel something else. This week I’ve enjoyed reading a… Continue reading
Edition #420 On excess content, closing the gap between good and bad content, Yahoo inventory now on Taboola & what’s Hulu worth. If any readers are in New York for AdWeek or Tech Week and want to grab a coffee, send me a note ☕. This week I enjoyed Joes piece on Soulful content, that is what is the future of content in an AI world. And thoughts on the human connection. In a world of excess… Continue reading
We talk about attention a lot, but what is it really other than an expression of demand? If a consumer is active on a page, or with your content, they are expressing demand for what you offer. With attention the hot topic in advertising, it feels like its applicability in other areas, like content, your website and downstream parts of the advertising mix are missed out. Attention is the currency which drives demand for advertisers… Continue reading
Edition #419 On how AI might be monetized, is Spotify the model? Meta & TikTok on subscriptions and how Icelandair won with programmatic. You may recall a few months back, there was an analysis from the WashingtonPost, on if your content had ended up in the OpenAI model. I had 120,000 contributions in there! Now, something like this might end up as the basis for content creator rewards. With AI providing a small royalty if your… Continue reading
Edition #418 Dupe brand launches for lead gen, Swapstack acquired & b2b marketers are disappointed. This week I had a note in Why is this interesting? On Interactive TV, I’ve been enjoying the Bear Grylls experience, where he takes you along on one of his treks and you get to pick what he does at key junctures. Super fun. Prime Video also will soon have ads in the default plan, with Prime Video being… Continue reading
Edition #417 Will X really make the jump to subscriptions for all users? Platformer three years on & Byline secures first partnership. This weeks handbook is for enterprise content marketers, but what sets them apart from regular content marketers? Big company, big problems, more complexity. But they compete in the same market. Or do they? Like the others, simple, practical things to do to help drive performance. Musk shared that he would like to charge all… Continue reading
