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Branded Content & Native Advertising reports, stats and white papers.
Reports

A Report into the Success of Native Content within the Technology Category

At Nudge we create research reports into Native content within all categories to find out which content styles and publishers are performing the best. This is a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool you can access at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
October 19, 2015
Reports

The best disclosures are native: a study on effective disclosures on custom native ads

In a recent study we completed, we found that the most effective form of disclaimers are in the content themselves. When disclosures were in the content, peoples ability to identify it as an ad went up 89%. The outtake: native disclosures work best for custom native ads. However, the overall identification was still only half of participants. We believe the way to lift it from here is repetition in the article, however we haven’t found enough examples for further testing yet. Continue reading

Ben Young
Ben Young
January 23, 2015
Reports

88% brand recall on custom native ads

As a by-product of a recent study, we found that of the participants that identified sponsored content as an ad, 88% could recall the brand in the article. An astonishing result. We recruited participants to read sponsored content and answer a short survey afterwards. Of the questions, one was to identify who the ad was for. There were a two key content types: 1) Thought leadership in the brands area. 2) Interview series brought to you by the brand. Continue reading

Ben Young
Ben Young
October 7, 2014
Reports

Netflix goes native: A whitepaper on Netflix’s Native Ad Investment in the New York Times & Wired

A recent article on DigiDay concluded that only 9% of marketers are very confident about their Native Ad metrics. Thus Netflix’s well documented recent investment in Wired and New York Times Native Ad products provides an opportune case study to bring these measurement challenges to life. This whitepaper is aimed to help brands evaluate their own native ad investments and learn more about native ad measurement. Using Nudge, we were able to get a picture of how each… Continue reading

Ben Young
Ben Young
July 7, 2014
Branded Content, Reports

A whitepaper on Netflix’s Native Ad Investment: New York Times & Wired

A recent article on DigiDay concluded that only 9% of marketers are very confident about their Native Ad metrics. Thus Netflix’s well documented recent investment in Wired and New York Times Native Ad products provides an opportune case study to bring these measurement challenges to life. This whitepaper is aimed to help brands evaluate their own Native Ad investments and learn more about Native Ad Measurement. Using Nudge, we were able to get a picture… Continue reading

Willem Ockhuysen
Willem Ockhuysen
June 25, 2014