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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Edition #416 It’s never been easier to make $50,000, content studios & programmatic. Hunter Walk dives into the spicy topic of the creator business, super good, worth a read. It has some great quotable quotes but also speaks to the reality of it. Do give it some time. “I am not saying it’s easy. I’m not saying it’s fair. I’m not saying it’s without tradeoffs. I’m not saying everyone will (or deserves to) succeed. But it has… Continue reading
Each week in our newsletter we share the latest info we find. If you’re doing content marketing, and wanting to audit its performance or find a way to drive performance, analytics might be what you’re looking for. Imagine a platform built for the art & science of content? That’s Nudge. This post collates all the stats for the year mentioned in our newsletter. 30% of consumers believe that paid content is higher quality than free content, while… Continue reading
Each year since 2015 we have posted examples of the best branded content & native advertising executions. Within these are some of the best content hubs. If you have a content hub, and you’d like to improve it. You could start with analytics. Imagine there was an analytics platform catered to the art & science of content, that’s Nudge. We source these examples in our newsletter each week, subscribe to get them. What makes a content hub… Continue reading
Each week in our newsletter we share the latest info we find. This post collates those for the year. 30% of consumers believe that paid content is higher quality than free content, while 10% say free content is higher quality. 25% of consumers have more trust in publications that require a subscription, while 13% trust publications that are free to access more. [On creator content] An average lift of 5 points in brand familiarity, 9 points… Continue reading
We’ve been highlighting the best branded content since 2015. Find more inspirational pieces from previous years here: 2022, 2021, 2020, 2019, 2018, 2017, 2016, and 2015. What you are seeing, are the select pieces we feature in our weekly newsletter. Subscribing to that is the easiest way to keep on top of the best work. To measure the success of your branded content & native advertising, try Nudge. … Continue reading
Each week in our newsletter we feature a campaign of the week, when it includes a great content marketing example, we add it to this page. This makes these the top content marketing examples that we have found. See 2022 here. If you are doing content marketing, and want to audit your own performance, or find ways to drive performance, you should try Nudge. Imagine analytics that balances the… Continue reading
Edition #415 Post Labor Day quiet, facial expressions and watch duration on YouTube – and TikTok movie watching. Post Labor Day, yeah this is a quieter week for stories. But hey, we’re all catching up! We dropped the next handbook, this one for publishers doing content partnerships. It’s a bit bigger than the others, but so is the operation, it’s not easy doing high quality content at scale! YouTube’s A/B testing for thumbnails looks like it will… Continue reading
Edition #414 We used to hear about agencies all the time, but no more? Threads partnerships & MrBeast tweets. One of the first agency parties I went to had a snow machine, in summer! It was the last hurrah I guess before the 08 crash. And even then agency folks reminisced of the prior glory days. I share that because it feels like we don’t hear about agencies anymore. It used to be we heard about them… Continue reading
Sponsored content plays a vital role in the media mix. But often requires nuance in measuring it, determining its success and ROI to the campaign. To measure sponsored content, requires specialist analytics, like Nudge. Using tracking code, embedded in the content. Then enables real time analytics on the performance of the sponsored content. Example of a sponsored content dashboard collecting data & insights. Getting access to the data in real time means advertisers can adjust media mix… Continue reading
Custom content is by definition custom and hard to put into a regular bucket. Yet it provides a vital role in any advertising campaign. The custom parts can be the home, or the hub, or help fill gaps in the media plan. To measure custom content, requires specialist analytics, like Nudge. Using tracking code, embedded in the content. Then enables real time analytics on the performance of the custom content. Example of a custom content dashboard collecting data &… Continue reading