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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Edition #456 We have a guest open this week, underpriced attention, Taboola & Apple partner and Chrome/Safari at loggerheads. Back on schedule. This week we have a guest opening from Wayne Blodwell of Impact Media, they’ve been making waves in the attention space. I asked him what he was seeing at the moment in the attention space. Over to him. Wayne here, at Impact Media we work with agencies and brands to guarantee attention with ads… Continue reading
Attention metrics seek to accurately measure the attention of the person interacting with an experience. Attention metrics have became popular through a resurgence in the use of them on digital advertising. The intent there is to measure how impactful, the environment, the placement and the creative itself is. There also is a field of attention measurement that extends to websites and web apps to capture how users interact. Advertising use of attention metrics These can be… Continue reading
Edition #455 From who won Cannes to Oslo with their campaign and closed pilots on attention. This week I promised some data on who won Cannes? Using our attention model on earned media, we took a look. With attention metrics getting adoption in the advertising mix, PR is also looking to adopt better measures of impact and quality. The idea is that, getting a mention isn’t enough, you want earned media that has impact. And in that regard Elon… Continue reading
Edition #454 What was the biggest story at Cannes? Sherwood and Publicis’s take on AI. The was some major ad festival on this week, maybe you’ve heard of it, Cannes? I suspect the bulk of write ups will come next week once everyone gets back to their desks. I thought I’d take a peek at – who won Cannes? Not as in the award winners. But from a media/tech/agency POV and exploring that through the lens of the earned media. Continue reading
Edition #453 The ad market is going to reach one trillion faster than expected, LOADS of deals & Artifact lives on at Yahoo. In a shock announcement to the market Oracle appears to be breaking up with Moat. If we roll back the clock, at the time it was a good acquisition, with the market going, hey if we get the CMOs attention, they help dictate digital transformation which drives cloud & tech spend. So if we buy… Continue reading
Edition #452 Is video making a comeback? Meme account acquisitions and lots of attention updates. Email is a bit late today, it’s been a busy week and hosting the Attention event kept me from putting the finishing touches! Thanks to all who came along, a good group of folk. It’s such early innings in the attention space, it’s neat to see what everyone is building and how they’re learning. Including us. X announced they are going to do a… Continue reading
Edition #451 On how group chats have been a big plus in our digital social lives, the open internet is growing and branded condos? I liked this Twitter post on how good group chats are and how to run them. At this stage we’re all in a few, and I just liked the summary, as it highlighted the exact things the best group chats do. Including having sub-rooms or chats for specific topics, or the one or two folks… Continue reading
Edition #450 How can search get better when old content disappears, NewsCorp & OpenAI partner, and unlicensed music. As thunder rolls overhead here in NY, I’m reviewing the stories this week. And the research on how much content disappears over time stands out, 38% of content from 2013 is no longer online. What that means is, every Google Search, is searching off an ever-changing index. And I think we know that, but we tend to think about how new… Continue reading
Imagine a great press write up? But no one’s reading it?! Measuring what matters most, the rise of attention metrics in earned media. PR metrics have languished behind other parts of the media mix, which is why now is a right time to bring new metrics in, to help show how well they do. This post dives into how attention metrics show the impact & ROI of earned media. If an ad gets 2 seconds of attention (which in some… Continue reading
Edition #449 When the Google tap finally turns off, growing brands authentically and a shout out. The solid theme in new stories this week are OpenAI, and Google and what it means for publishers. The joke is, expect everyone to launch or acquire their own Wordle, to help bring in the daily visitors. I’m not sure what to add (or what could really be added) other than the best way through change is straight through it. But I don’t… Continue reading