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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Analytics

What is a good average time on page for engaging content

Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It tends to skew up. Newer platforms like Nudge measure Attention, a second by second measure, which captures the attention of all users. If a… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

Why is “time on site” shorter than “time on page

Because of a flaw in the way time on page and time on site is measured, it means time on site can be shorter than time on page. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

Amateur GA user can’t see average time on page metric in GA4

Time on page is an outdated metric but platforms like Google Analytics still offer it. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It tends to skew up. Newer platforms like Nudge measure… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

Session duration avg time on page 0 00 is this a bot

How does a session duration of 0 occur? If a user doesnโ€™t engage with any other page, the duration would be 0. This could be a bot, it could also just be a user that read the one page, hit the back button. Or swapped browser tabs. Or got distracted. The odds are that is not a bot, but it could be. Newer platforms like Nudge measure Attention, a second by second measure, which captures the attention of all users. Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

How to measure time spent on a page

Time on page is an outdated metric but platforms like Google Analytics still offer it. Simply install GA to collect the metric. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It tends to… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

How to increase time on page and decrease bounce rate

If your aim is to increase time on page and decrease bounce rate, you are wanting to encourage more users to click another link. However, if more people click a link, it is likely your time on page will reduces, due to a flaw in how it is measured. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

Is time on page important?

The inaccuracy of the time on page metric makes it less important. Conceptually it is an important concept but the way it is measured devalues it.ย  Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

How to choose an online marketing strategy at an early stage

In considering what strategy to adopt, for an early stage business, it is all about growing awareness. Awareness of the business and the differentiated offering.ย  For an early stage business, doing online marketing, considering content marketing is a great place to start. It enables companies to quickly get their marketing strategy up and running, at a low cost and it reaches customers direct.ย  That being said, other strategies may be more appropriate.ย … Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

As a new business how do I know which marketing strategy to start with

New businesses need to adopt marketing strategies that grow awareness of their differentiated offering. Simply put, they need net new customers and no one knows about them. Everything is about awareness. Often strategies like content marketing are effective at this, to help spread the word of the offering. It is low cost, easy to start and fast to get into market. However PR should also be considered. And awareness mediums such as radio, print & billboards. Tv may also be… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

Attention vs Time on Page

Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It tends to skew up.ย  Attention measures second by second people are on a page paying attention. If they swap tabs it stops counting. Continue reading

Ben Young
Ben Young
November 11, 2022