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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Analytics

What could cause a discrepancy between Google Analytics and Adwords for the same website

Google Adwords is measuring clicks that clicked on your ad, and Google Analytics measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Google Analytics and Google Adwords. The biggest cause of discrepancies between for two analytics systems on the same website, is the users that leave before a page has… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

Why is there a discrepancy between Floodlight reports and attribution data on Google Analytics?

The biggest cause of discrepancies between Floodlight reports and Google Analytics, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there should be no discrepancy between two analytics system on the same website. But they do happen for the aforementioned reason. There can also be… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

Why is there a discrepancy in Facebook “landing page views” and Google Analytics report

The biggest cause of discrepancies between Facebook Landing Page views and Google Analytics, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there should be no discrepancy between two analytics system on the same website. But they do happen for the aforementioned reason. There can… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

What’s a “normal” discrepancy between Linkedin Ads and Google Analytics

Discrepancies between to platforms like LinkedIn Ads and Google Analytics can vary from 5-40%. The lower end is more acceptable, especially when considered across a larger amount of clicks. It could be higher fro any number of reasons which can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page but the analytics didnโ€™t load before they left Too many scripts loaded by the destination page A reasonable click discrepancy is… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

How do I explain the data discrepancy between Google Analytics and Adobe

The biggest cause of discrepancies between Adobe and Google Analytics, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there should be no discrepancy between two analytics system on the same website. But they do happen for the aforementioned reason. There can also be different… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

Why is there a WordPress discrepancy between Jetpack stats and Google Analytics

The biggest cause of discrepancies on WordPress between Jetpack Stats and Google Analytics, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there should be no discrepancy between two analytics system on the same website. But they do happen for the aforementioned reason. There can… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

Why is there so much discrepancy between Google Analytics reports and DFP reports

DFP reports is measuring clicks that clicked on your ads, and Google Analytics measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Google Analytics and DFP. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

Why is there discrepancy between Facebook Ads and Google Analytics?

Facebook Ads is measuring clicks that clicked on your ad, and Google Analytics measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Google Analytics and Facebook Ads. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

Why is there a huge discrepancy between Google and Twitter Analytics?

Twitter Analytics is measuring clicks that clicked on your tweet, and Google Analytics measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Google Analytics and Twitter Analytics.ย  The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

Why is there a huge discrepancy between Adwords and Google Analytics reports?

Google Adwords is measuring clicks that clicked on your ad, and Google Analytics measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Google Analytics and Google Adwords.ย  The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load… Continue reading

Ben Young
Ben Young
November 11, 2022