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Edition #362 Found money, a creator tries to get fired by his brand partner and Buzzfeeds content biz continues to grow. I’m looking for a writer to help with a regular piece each month. Sharing here in case any readers know someone who fits the bill. One big thing Continuing last weeks thread on Owned stacks, Benedict Evans had a timely piece on unbundling advertising. Much of it we’ve discussed prior, but a nugget was that for… Continue reading
eCommerce Analytics helps marketers understand how customers are engaging with their store, which includes their content marketing and product listings. Nudge enables eCommerce marketers to get a better idea of what is engaging customers and finding areas to improve, to increase sales. To get set up, first create an account. Sign up to Nudge First you need to sign up to Nudge, click the sign up button. Enter your email and a password, or log in with Google. Continue reading
Edition #361 Data models, Windows 11 ads and no more IPs. One big thing Measurement is a hot topic at the moment, so I thought I’d share a snippet from an older post, on what leads to success. “McKinsey recently published new research findings, stating that organizations that deploy the most technology appear to be the most successful. At first glance, this might seem somewhat illogical (as adding more technology into current infrastructures lead to more complexities and… Continue reading
Edition #360 Native awards, Microsofts new ad religion and elephant growth. Congratulations to all the winners of the native advertising awards! Nice to see a few familiar names. One big thing Kevel (formerly AdZerk) has built a nice business, with a build your own ad stack type solution. And it seems, that Google is now gingerly testing this space with retailers. With the view of, in a privacy-centric world, centralized ad technology has less room to… Continue reading
Edition #359 A measurement redux, opportunities in branded content & TikTok. One big thing A trend you may not have seen in the tea leaves is that a lot of measurement companies are being acquired right now. Oribi, Tunity, TVSquared, Playground XYZ & Shareables. And that’s just since December. What’s driving that? The instigator was Apples tracking changes. Forcing many firms to either throw our their existing technology or seek to add deep capabilities. The other area is connected… Continue reading
Found money