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Archive: Mar 2022

Cartier Women's Initiative with Forbes
Cartier Women's Initiative with Forbes

Found money

Edition #362 Found money, a creator tries to get fired by his brand partner and Buzzfeeds content biz continues to grow. I’m looking for a writer to help with a regular piece each month. Sharing here in case any readers know someone who fits the bill. One big thing Continuing last weeks thread on Owned stacks, Benedict Evans had a timely piece on unbundling advertising. Much of it we’ve discussed prior, but a nugget was that for… Continue reading

Ben Young
Ben Young
March 25, 2022

Using Nudge for Ecommerce

What is Ecommerce if not a content site, but with the ability to buy what you like? Content is the engine behind e-commerce. Each product page & listing has to deliver. It has to capture and engage the user when they arrive, wherever they arrive from. It is the pinnacle of content marketing. Getting deeper insight in to what is working before the conversion has been a gray area for e-commerce marketers. But utilizing Nudge measurement, they can get a… Continue reading

Ben Young
Ben Young
March 21, 2022

Models

Edition #361 Data models, Windows 11 ads and no more IPs. One big thing Measurement is a hot topic at the moment, so I thought I’d share a snippet from an older post, on what leads to success. “McKinsey recently published new research findings, stating that organizations that deploy the most technology appear to be the most successful. At first glance, this might seem somewhat illogical (as adding more technology into current infrastructures lead to more complexities and… Continue reading

Ben Young
Ben Young
March 18, 2022

Owned stacks

Edition #360 Native awards, Microsofts new ad religion and elephant growth. Congratulations to all the winners of the native advertising awards! Nice to see a few familiar names. One big thing Kevel (formerly AdZerk) has built a nice business, with a build your own ad stack type solution. And it seems, that Google is now gingerly testing this space with retailers. With the view of, in a privacy-centric world, centralized ad technology has less room to… Continue reading

Ben Young
Ben Young
March 11, 2022

Measurement redux

Edition #359 A measurement redux, opportunities in branded content & TikTok. One big thing A trend you may not have seen in the tea leaves is that a lot of measurement companies are being acquired right now. Oribi, Tunity, TVSquared, Playground XYZ & Shareables. And that’s just since December. What’s driving that? The instigator was Apples tracking changes. Forcing many firms to either throw our their existing technology or seek to add deep capabilities. The other area is connected… Continue reading

Ben Young
Ben Young
March 4, 2022