2021 Fin.

For a bit of fun and to say thank you, we minted some Nudge Punk NFTS. 

If you’re a regular reader (we’ll check) send over your Solana wallet address and we’ll send you one. Thank you all for subscribing and sharing feedback through the year.

If you need to get a wallet, I recommend creating a wallet with Phantom.app which works in your browser, then import it in to Solflare on to your phone. Both will display your NFTs. 

Thursday is my last day in the office, so if you don’t hear from me, I’ll pick it up in the new year 🙂 

Here is the final edit of the year below. 

• Congrats to Sara for 5 years at Axios! Your work is well loved and a top mention in this newsletter.
• Facebook plans an expansion of its Bulletin platform for newsletters.
• Taboola teams with Microsoft to launch audience network.
• The Digital Ad Armageddon that never was.
• Marketing Brew’s favorite Twitter follows in 2021.

Deals/M&A

• Microsoft buys Xandr.
• Comscore acquires social media measurement startup Shareablee for $45m.
• The Times & Athletic are in exclusive talks.
• Private investors plot Forbes buyout.
• Influencer platform Mavrck raises $120m from Summit Partners.

Campaign of the Week

• Coca Cola’s Christmas Ad this year is great.

• This Reindeer Christmas Slow TV takes you on a sleigh ride through the arctic. Wonderful background tv over the holidays.