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Archive: May 2019

the attention economy
the attention economy

This Week in Native Ads 5/31

One big thing A by-product of consolidation, is the reduction in operations, both companies don’t need a finance team for example. But these teams are the lifeblood that keep organizations running, they hold the organizational memory and market knowledge. The counter, is the rise in technology at scale to power and enhance processes. Consolidation is an opportunity to rejuvenate and refocus on what truly is most impactful. As every other chat seems to be about the consolidation of the industry,… Continue reading

Ben Young
Ben Young
May 31, 2019
Money-boat
Money-boat

This Week in Native Ads 5/24

Happy Friday! For readers in the US hopefully a quiet Friday ahead (if you’re not already out). One big thing Catching up with colleagues this week there were a few jokes about sketches, that is the crude drawings that form the backbone of bringing a concept to life. They may be crude but effective. Effective communication, this is a literal drawing of what I want. In a multimedia, digital world, the need for effective communication is ever more pressing. When… Continue reading

Ben Young
Ben Young
May 24, 2019
Disney
Disney

This Week in Native Ads 5/17

One big thing This week I got to guest edit Why is this interesting? A daily newsletter by Colin Nagy and Noah Brier. Using Amazon Prime Video as an example I dig in to, data-driven vs data assisted decision making. And how subjectivity plays a big role even though the data itself is objective. Check it out. I’ll be in LA in the coming weeks, if you want to come talk shop,… Continue reading

Ben Young
Ben Young
May 17, 2019
Jeff Bezos
Jeff Bezos

This Week in Native Ads 5/10

One big thing The untold story in the duopoly discussion is how brands feed them data, from their owned channels. How does this happen? Via the Facebook pixel, or any Google pixel, on brands owned sites/content. Interest, retargeting, lookalike audiences are informed up and shared with other advertisers. Why is this important now? With Google Chrome’s changes this week to privacy controls (mimicking Apple) and the ecosystem shifting more towards privacy. These signals provide EVEN more… Continue reading

Ben Young
Ben Young
May 10, 2019

This Week in Native Ads 5/3

It’s NewFronts this week, with all sorts of announcements. What sticks? We’ll see as we go through the year. The thing that really stood out to me was Conde Nast announcing 175 pilots. That’s putting the idea of throwing ideas on the wall to see what sticks to the extreme. Are there really 175 concepts that can be reasonably tested this year? Why not 40, why not 10? It just seems terribly wasteful. Notable stories this… Continue reading

Ben Young
Ben Young
May 3, 2019