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Archive: Jun 2014

This Week in Native Ads 06/27/14

Native Ad Campaign of the Week: Digiday breaks out Native Ad Inception: Two native ads for native ads. A Native Ad inside a Native Ad. TripleLift and Yahoo both pulling out this ad inception on DigiDay. Source: DigiDay +  DigiDay Why we like it A clever idea by both companies, using a Native Ad to spread their content on Native Ads.  Good to see them leading by example. Quote of the… Continue reading

Ben Young
Ben Young
June 27, 2014

A whitepaper on Netflix’s Native Ad Investment: New York Times & Wired

A recent article on DigiDay concluded that only 9% of marketers are very confident about their Native Ad metrics. Thus Netflix’s well documented recent investment in Wired and New York Times Native Ad products provides an opportune case study to bring these measurement challenges to life. This whitepaper is aimed to help brands evaluate their own Native Ad investments and learn more about Native Ad Measurement. Using Nudge, we were able to get a picture… Continue reading

Willem Ockhuysen
Willem Ockhuysen
June 25, 2014

This Week in Native Ads 06/20/14

Native Ad Campaign of the Week: Netflix’s Orange is the New Black NY Times Native Ad A nearly 1,500-word native ad for Netflix’s original series “Orange is the New Black” appeared on The New York Times website last Friday. It’s among the first native ads from Times’ newly minted T Brand Studio. The ad uses video, charts and audio to supplement text about female incarceration in the U.S. Source:… Continue reading

Ben Young
Ben Young
June 19, 2014