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Archive: May 2014

What are native ads?

The Native Ad Market is growing rapidly, I’ve heard comments such as ‘I’ve never seen a shift happen so quickly’. The numbers suggest a $4.6b market by 2017. So what are native ads? But before we race…

Willem Ockhuysen
Willem Ockhuysen
May 29, 2014

Protein sees real time success with Nudge

Protein ran three pieces of paid content for Don Julio across three different publishers. By integrating Nudge they had access to a dashboard which gave them a consistent measure of performance across all three platforms in real time. No more waiting six…

Mikaela Johansson
Mikaela Johansson
May 21, 2014

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