A marketing report should be a valuable document that highlights how the work has performed, and how it delivered on the marketing objective. So the reader can get an idea of what marketing sought to achieve, and how well it did.
Elements that should go into an effective report:
- Reiterate the objective
- The dates of analysis
- Screenshots of the work
- Summary of performance and timeline of the work going live
- Identify any learnings/observations
- Recommendations for next time
Imagine its like a stock performance report, but for your marketing! It’s actually a good analogy and reading some stock reports, can be a good reference of what the pros do.