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A strategic marketing report keeps the business objectives at the core of the report. Reminding the reader, here is what we are trying to achieve, the why. And then the report goes into the progress and the how.
Elements to consider are:
- Reiterate the objective
- The dates of analysis
- Screenshots of the work
- Summary of performance and timeline of the work going live
- Identify any learnings/observations
- Recommendations for next time
A power up move, is to compare performance against benchmarks. And to make a prediction for upcoming work, or if additional budget of X was granted, we could probably do Y.
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