If you were to have a digital experience without web analytics, you would be operating blind. Web analytics enable you to see what impact you have with customers. How many are visiting, what they’re doing and how helpful it is in delivering business objectives.
The main benefit of web analytics is visibility on your performance.
A nice analogy is running, remember running without tracking the time, or a fitness watch? Once you get data, it is much easier to see how well you performed and where you can improve.
Metrics help inform different types of decisions, and make analysis a lot easier. Rather than crunching all the data yourself, it is prepared into a nice dashboard, so you can see at a macro level how things have performed and then go deeper on areas where you need more insight.