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Tag: WPP

This Week in Native Ads

This Week in Native Ads 1/31

A crisp edition this week – but big news on the Barstool Sports side. I'm out next week and following but you'll be in good hands with an edit from our own Gustaf. One big thing It’s Super Bowl week – and somehow I haven’t seen any of the ads (yet). When we peek at Nudge data, we see that attention on all branded content goes up around the Super Bowl. The halo effect lifts boats for all brands… Continue reading

Ben Young
Ben Young
January 31, 2020
This Week in Native Ads

This Week in Native Ads 8/30

One big thing I was listening to RadioLabs, the right to be forgotten. Which gets in to how local newsrooms are looking at case by case should they remove names from articles, for maybe cases that were expunged or a college kid making a mistake. And earlier this week we got together a few folks to chat on content, with panelists from diversity media Brand Advance, News UK and WSJ. The nexus of these two topics, is that content… Continue reading

Ben Young
Ben Young
August 30, 2019