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This Week in Native Ads 10/6
BuzzFeed’s new Twitter show AM to DM announced 1m viewers this week – but unclear as to how โlongโ people were watching. Even they donโt know! This is the problem of our times. My take -> thatโs probably 1million appearances in the stream, which based on Facebook’s CPM would only yield BuzzFeed $150 in earnings. Or another way, cost a brand $150 plus Facebooks margin to buy those โviewsโ. Now Iโve stringed… Continue reading
