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A crisp edition this week – but big news on the Barstool Sports side. I'm out next week and following but you'll be in good hands with an edit from our own Gustaf. One big thing It’s Super Bowl week – and somehow I haven’t seen any of the ads (yet). When we peek at Nudge data, we see that attention on all branded content goes up around the Super Bowl. The halo effect lifts boats for all brands… Continue reading
One big thing A by-product of consolidation, is the reduction in operations, both companies don’t need a finance team for example. But these teams are the lifeblood that keep organizations running, they hold the organizational memory and market knowledge. The counter, is the rise in technology at scale to power and enhance processes. Consolidation is an opportunity to rejuvenate and refocus on what truly is most impactful. As every other chat seems to be about the consolidation of the… Continue reading
Colin Nagy of creative shop FF here covering for Ben while he is down in NZ. A quick insight to lead off the newsletter this week: it has been fascinating to watch how much migration there has been in recent months to small, niche private networks. Just at the beginning of the web when interest groups self-organized around topics and passions on message boards and forums, the same seems to be happening… Continue reading
One big thing Brands should adopt billable hours – but link that to the outcomes they need to create this year. I.e each hour could be worth $100k in growth. The timesheet has been a staple of ad agencies for decades. The business model dictates that they need to know where every hour is going. It keeps them focused and on-track (as much as creatives hate filling them out). Brands should also adapt this same mindset. The reason being,… Continue reading
One big thing I saw another post from DigiDay, marketers upset at lack of transparency. It’s worth calling out – transparency is an option, if you want it, go get a partner that will deliver it. Dmexco thoughts Dmexco was a bit sweet and sour. That is, I love catching up with peers and meeting new folks in the industry. But it’s largely just one side of the industry so feels tone deaf. There isn’t… Continue reading
