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Colin here. I’m filling in for Ben as he prepares for child number two. One big thing There’s starting to be a flood of brand interest onto TikTok. It is, put simply, one of the most interesting and creative spaces on the Internet right now. Not surprisingly, the platform is experimenting and is in the nascent stages of building out its ad and sponsorship products. Right now, it’s basically just an opening screen that a… Continue reading
Digital Content NewFronts is coming up, if readers have invites, would love to join a couple more sessions. ๐ One big thing There were a lot of smirks this week about Apple News+. But Apple is smart, especially at research and consumer segmentation. There will be more than enough people who donโt presently subscribe to anything, that bat away subscription notifications, who will be interested. Like HBO you just need three or four titles to… Continue reading
Over the coming months weโll be posting about each of the metrics that we report on within the Nudge dashboard. The purpose of these posts is to showcase not just what the metric is but why itโs important at a reporting and campaign level for your clients.ย If you have any follow up questions please donโt hesitate to get in touch: [email protected] To kick off this series weโll be starting with Attention Minutes.ย … Continue reading
