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Tag: Valentine’s day content

How Variety’s Content Studio Created Exceptional Valentine’s Day Content

  It’s Valentine’s Day and what better way to celebrate the fact than with some top notch content by a leading content studio?   Last year, Variety’s talented in-house content team produced an exceptional campaign together with Focus Features called “The Marriage that Changed the World”. The objective was to raise awareness, engage the film voting audience and collect as many awards nominations & wins for Focus Features’ film, “Loving”.   Native content gave… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 13, 2018

On Valentine’s Day, Consumers Spend 69% Longer on Quizzes

  Valentine’s Day is nearly upon us!   Some people will look to spoil, others will want to be spoiled. Some will spend the day curled up on the couch eating crisps, wishing for the the day to be over…   I’m no dating expert, but I do know a thing or two about advertising; more specifically branded content campaigns [feel free to take a moment to appreciate my seamless transition]. So, in this post… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 9, 2018