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Content Marketing

Content Marketing ROI Statistics

A summary of research and statistics the establish how content marketing drives return on investment (ROI). These are filtered from our wider post on how consumers react to content and how it impacts business. Nudge has a marketing analytics platform If youโ€™re looking for a tool to help you measure content ROI. The conversion rate of the native ads and branded content that dealt with sports and included detailed information on each player and countryโ€™s… Continue reading

Ben Young
Ben Young
May 13, 2021
2021 Content marketing trends & insights
2021 Content marketing trends & insights
Strategy

Content Marketing Trends & Insights

In this piece we examine the three big content marketing trends for the year ahead. This year is the year of squeezing more from the lemon. Making things go further. Doing more with less. There Iโ€™ve said it three times, it makes it more legit, right? But honestly, that is the predominant trend this year. That is the biggest content marketing trend at a macro level, but day to day, there appear to be two buckets in content… Continue reading

Ben Young
Ben Young
February 22, 2021
marketing metrics
marketing metrics
Commentary

The measurement problem facing modern marketers

It is 2021, and measurement is more of a moving target than ever. The industry, platforms, and content are all in flux. Lets take a look at recent data points we’ve seen: – 87% of ad execs say they hold back spending on media and platforms due to poor measurement. โ€“ MediaPost – Half of the marketers in this survey discard at least half of their data. โ€“ eMarketer – Centralizing marketing data remains a top priority… Continue reading

Ben Young
Ben Young
February 4, 2019