Edition #281 Brands inevitable DTC future
One big thing Even PlayStation is going direct to consumer with the launch of Playstation studios, ahead of the PS5 launch. โSony has developed a new umbrella brand to unite its first-party PlayStation titles. The PlayStation Studios brand will go live in PlayStation 4 and 5 games later this year, and will only be featured on games developed and managed by Sony Interactive Entertainment's Worldwide Studios organization.โ Itโs not that they will now produce gamesโฆ Continue reading
