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Reporting vs analytics, what’s the difference?
Reporting tells you what happened. Analytics gives context and depth as to why something has occurred. Let me give you an example. Reporting: Today, 100 people shopped at our store. Thatโs reporting. Analytics: Today, 100 people shopped at our store, 30 came from Stowe, 70 from York. Analytics finds patterns and analysis in the data, to enable better decision-making. If it doesnโt do that, itโs not analytics. Itโs just more data. Analytics is helpful in describing or understanding how an… Continue reading
