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One big thing Enjoyed Ciaran O’Kanes 20 things for 2020, in particular, his comments on ITP. You may recall ITP is Apple’s tracking protection technology which has significantly impacted mobile ad revenue. “Safari has neutered the third-party cookie. Firefox has firebombed it. And Chrome is likely to gut it by year-end; 2020.” His view is that this is the biggest opportunity, to better monetize based on ITP. And I like that, I like the spirit… Continue reading
One big thing A by-product of consolidation, is the reduction in operations, both companies don’t need a finance team for example. But these teams are the lifeblood that keep organizations running, they hold the organizational memory and market knowledge. The counter, is the rise in technology at scale to power and enhance processes. Consolidation is an opportunity to rejuvenate and refocus on what truly is most impactful. As every other chat seems to be about the consolidation of the… Continue reading
We analyzed 9 million paid clicks to branded content to pick out the highest quality distribution channels during Q1, 2018. Knowing this, marketers can shape their distribution strategies and pinpoint where they should focus spend, in order to increase the attention from their audiences, i.e. get more bang for your buck. If you’re interested in attaining the slides for this piece of research, you can find them here. Continue reading
